"They’re OGBFF— and they’re your new favorite brand by hot people, for hot people."

-OFFICE MAGAZINE 

 

"OGBFF Is Making 'Hot People Clothes' for the TikTok Age"

-PAPER MAG

   

"OGBFF is dressing internet queens in post-ironic memes"

-DAZED DIGITAL

 

"Memes, minions and meta-irony: The rise of post-internet fashion"

-DAZED DIGITAL

 

"How 2 Friends turned their fashion side hustle into a full time job"

-BUSINESS INSIDER

 

"Created by two internet-savvy besties, the brand counts Emma Chamberlain, Addison Rae and Devon Lee Carlson among its customers."

-FASHIONISTA 

 

"Irony is IN. There's nothing like seeing a star with 15 million Instagram followers wearing a top that says, "niche internet micro celebrity". In the age of digital parasocial relationships, Emma is the furthest thing from niche now. Her baby tank was handprinted in a Los Angeles bedroom by brand OGBFF. Some of its other tops proclaim, "ur son is a hoe" and "ironically hot".

-REEFINERY29

 

"Introducing: OGBFF’s Rework Collection, an ongoing project which proves that upcycling and repurposing scrap materials is now the hottest thing."

-OFFICE MAGAZINE

 

DAY OF DEPOP