PRESS
"OGBFF’s Lauren Schiller proves making dumb things takes serious talent"
"If OGBFF is the epitome of the hot girl walk uniform, then Lauren is like your best friend’s older sister you wish you could borrow said uniform from."
"Lauren Schiller, the creator of OGBFF (a High-Vis Brand if I’ve ever seen one)"
-i-D
"They’re OGBFF— and they’re your new favorite brand by hot people, for hot people."
"OGBFF is dressing internet queens in post-ironic memes"
"Memes, minions and meta-irony: The rise of post-internet fashion"
"How 2 Friends turned their fashion side hustle into a full time job"
"Created by two internet-savvy besties, the brand counts Emma Chamberlain, Addison Rae and Devon Lee Carlson among its customers."
"Irony is IN. There's nothing like seeing a star with 15 million Instagram followers wearing a top that says, "niche internet micro celebrity". In the age of digital parasocial relationships, Emma is the furthest thing from niche now. Her baby tank was handprinted in a Los Angeles bedroom by brand OGBFF. Some of its other tops proclaim, "ur son is a hoe" and "ironically hot".
"Introducing: OGBFF’s Rework Collection, an ongoing project which proves that upcycling and repurposing scrap materials is now the hottest thing."