"OGBFF is dressing internet queens in post-ironic memes"
"Memes, minions and meta-irony: The rise of post-internet fashion"
"How 2 Friends turned their fashion side hustle into a full time job"
"Created by two internet-savvy besties, the brand counts Emma Chamberlain, Addison Rae and Devon Lee Carlson among its customers."
"Irony is IN. There's nothing like seeing a star with 15 million Instagram followers wearing a top that says, "niche internet micro celebrity". In the age of digital parasocial relationships, Emma is the furthest thing from niche now. Her baby tank was handprinted in a Los Angeles bedroom by brand OGBFF. Some of its other tops proclaim, "ur son is a hoe" and "ironically hot".
"Introducing: OGBFF’s Rework Collection, an ongoing project which proves that upcycling and repurposing scrap materials is now the hottest thing."